I was so excited to be invited to a launch event at Color Me Headquarters in San Francisco. Eric Jimenez, who is the beauty industry veteran and creator behind Color Me. He held a special event to explain how to use his innovative battery operated device for applying foundation.
After Eric and his team treated us to some French Macaroons and a little bubbly, he demonstrated how the Color Me works. I was impressed with how evenly and quickly the Color Me distributed foundation. He showed us how to “season” the sponge. This is actually done before you first use it – you spread your foundation across the sponge with your fingertips and this prepares the sponge so that it doesn’t absorb your foundation. The “seasoning” enhances the ability of the sponge to distribute the foundation perfectly on your face. This is a very important first step, easy to do and will insure that your sponge works properly. The sponge itself vibrates at 15,000 pulses per minute. This pulsing action of the sponge mimics the tapping motion we make when we are blending foundation with our fingers. As an Esthetician, I thought this was an added advantage since this also tones the skin, increases circulation and brings nutrients to the surface. This type of massage in a facial is called “tapotement” which of course is a fancy word for tap!
I was curious though to see if it would really make a difference in how my foundation looked and felt on my skin. We all took off our makeup after Eric’s demonstration and reapplied our own foundation with Color Me. I was excited to see it did make a nice difference in the application and the overall look of my complexion. With the Color Me my skin looked very smooth and glowing, yet I was able to use a little less foundation than I normally would. The sponge application was very light and sheer yet the coverage was complete. I was wearing a very light serum-like foundation that day and Color Me worked very well with it. I was also able to use the edge of the same sponge to apply a little concealer under my eyes. I also applied a little bronzing powder on with the “puffy” powder sponge which comes with the device and I have to say it looked very smooth and natural. It reminded me of how my skin looks when I have used an airbrush device to apply my makeup. Color Me comes with a battery which is already installed – you just have to pull a little tag to get it to work – very simple for everyone else there, but for some reason this was tricky for me, luckily I had help! It also comes with replacement sponges for liquid foundation and powder. You will have to replace your sponges after several uses. If you are a makeup artist you would have to have new ones for each client. I would like to note that it’s small and travels well since it comes with it’s own little cap to keep the sponge protected and clean. Color Me would also make a good applicator for someone who desires camouflage makeup or even to cover a tattoo since you can build on the color without removing it with the sponge. I think Color Me is a very effective method for applying light or medium to full coverage foundation in a gentle and sanitary way. This device is going to be ideal if you are a gadget person (Clarisonic junkie?), you prefer full coverage and want an easy blending tool, or you have dull-devitalized skin since the massaging action from the Color Me will stimulate circulation and give a natural glow to your skin and apply your foundation seamlessly. Foundation isn’t called foundation for nothing – it is truly the foundation of your makeup look. If you’re looking for a way to make your complexion look smoother, more even, luminous and enhance your natural glow then you might want to add it to your beauty tool kit!
You can learn more here www.colormebeauty.com